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The MSP Mentor Series: Become a Front-Runner: Understanding the Many Paths to Growth

Peter Melby  (Chief Revenue Officer, New Charter Technologies)

Location: Upper Lobby Level, Splash 9

Date: Wednesday, November 1

Time: 11:05 am - 11:40 am

Pass Type: Summit Pass - Get your pass now!

Session Type: Conference Session

Track: MSP Summit Track

Vault Recording: TBD

Most IT solutions providers know that they must implement an intentional growth strategy if they want to stay competitive. It can be easy to be tricked into thinking that there is just one right way to achieve this. Fortunately, there is no one blueprint to follow here — growth is a concept that requires a multifaceted approach. Even if your company is experiencing growth, a smart channel leader is always focused on continuous improvement. Most leadership teams aspire to operate according to industry best practices, but learning from those who have achieved uninterrupted growth and demonstrated a focus on constant improvement is one of the best ways to become a front-runner in your own market. This session is for those in the industry who are indeed seeking continuous improvement. Peter Melby, chief revenue officer of New Charter Technologies, will talk through the tangible growth strategies that New Charter has successfully deployed as part of its Front-Runner methodology that can help the entire channel partner community.

Attendees will gain insight into the following:

  • How to better track leads and sales deals.
  • Translating your growth plan into sales, marketing, and retention goals.
  • Developing consistent marketing efforts.
  • Metrics to determine the effectiveness of your lead-generation activities.
  • Effectiveness of sales process execution.

Participants will get access to the Front-Runner Maturity Model assessment tool and will be able to review against current benchmark data.