2023 Agenda

Ask the leader of any channel partner organization to name their biggest challenges and you will hear responses such as finding talent, competition, keeping up with technology or growing margins so they can reinvest in the business. That might be what they say publicly, but in private much of the conversation will center on finding leads to fuel sales — in other words, lead pipeline management. Understanding your prospects’ journeys, along with the actions needed to nurture and convert those leads to sales, is essential to success. While generating and managing leads via referrals or other means was straightforward in the past, such is not the case today. With your average agent competing against resource-rich super agents while dealing with the higher costs of digital marketing campaigns, things are suddenly a great deal more complicated in the lead game. In this session, experts will share their views and strategies for super charging your lead pipeline without breaking the bank. Learn lead management best practices you can apply today so you can drive your business to new heights in 2024.