2023 Agenda

Channel partners are experiencing tectonic shifts in the technology and communications sectors due to the massive impact of the marketplace strategies of the Big Three hyperscalers. The entire channel must come to grips with AWS Marketplace, Azure Marketplace and Google Cloud Marketplace and their influence on customer consumption of SaaS-based applications, software and even professional services. Committed spend requires the channel to understand this $45 billion go-to-market opportunity. In this session, channel partners will gain insight into the offerings of each marketplace and the impact on the customer buying journey. Hear why partner opportunities are massive for those who embrace this sourcing and consumption platform driven by the hyperscalers. Dive deep into the implications of working with these online storefronts, how to help customers source the right applications and services and provide value beyond the transaction. Many experts believe marketplaces will become the primary partnership model going forward, so get your marketplace strategy in motion now.