2023 Agenda

Today’s leading vendors and technology suppliers are depending more than ever before on the channel to achieve their goals. A larger portion of all vendors’ sales are coming from indirect channels, so it’s crucial for every leader to understand what motivates channel partners, the new players coming on the scene and how to structure programs that offer incentives for all partner types. The overall organization’s success hinges on go-to-market strategies that can deliver the right results at the right time. This provides women in tech channels with a tremendous opportunity to ascend to critical leadership positions if they can master a wide range of skills and juggle lhe demands thrust upon them. In this session, women leaders from the vendor community will discuss the formula they use to succeed with partners and how a partner-focused career can accelerate their professional success, along with advice and the sharing of practical tips women can apply no matter where they are in their career. With vendor organizations so channel dependent, the key to success is understanding how to drive those partner relationships to new heights.