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Leading the Way with Marketing: The Channel Partner-Vendor Combination

Amy Bailey  (Owner, Unusually Unusual Consulting)

Debbie Kane  (Principal Consultant, Omdia Channel Research & Consulting Practice)

Sam Sundstrom  (Director of Marketing, Lumen Technologies)

Chad Dixon  (VP of Corporate Marketing, Telarus)

Location: Fourth Floor, Glimmer 1

Date: Wednesday, November 1

Time: 8:45 am - 9:10 am

Pass Type: Expo Pass, Summit Pass - Get your pass now!

Session Type: Keynote

Vault Recording: TBD

As we move into 2024, channel partners are expecting significant marketing support from their vendors. But with the technology market in the throes of dramatic changes amid the AI wave, marketings strategies will change course. Vendors recognize the importance of offering comprehensive and up-to-date partner programs that provide incentives, training and support to their entire channel partner ecosystem during turbulent economic times. This support is crucial as vendors strive to adapt their messages to meet customers' evolving needs and have better alignment with their channel go-to-market strategy. Join us as we discuss these monumental marketing shifts with a panel of leading channel experts. We will help channel partners understand what they should expect when it comes to marketing support from their vendor partners and, more importantly, what they should be asking for to succeed in the coming year. This discussion is not to be missed if you want to maximize vendor marketing support.

Attendees will gain clear marketing takeaways on the following:

  • Marketing Incentives
  • Sales and Marketing Assistance
  • Training and Certification Programs
  • Digital Marketplaces
  • Product-Led Growth Strategies
  • Cloud and Digital Solutions
  • Emphasis on Customer-Oriented Strategies
  • Maturity in Federated Enterprise Tech Buying