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Get the Most Out of MDF/Co-Op Funds to Advance Your Business

Debbie Kane  (Principal Consultant, Omdia Channel Research & Consulting Practice)

Andra Hedden  (CMO, Marketopia)

Jason Rincker  (Chief Revenue Officer, Stronghold Data)

David DeCamillis  (Senior Vice President - Sales & Marketing, Applied tech)

Michelle Ragusa-McBain  (Vice President of Global Channels, SonicWall)

Location: Upper Lobby Level, Splash 9

Date: Tuesday, October 31

Time: 10:30 am - 11:05 am

Pass Type: Summit Pass - Get your pass now!

Session Type: Conference Session

Track: MSP Summit Track

Vault Recording: TBD

Many technology vendors have partner programs that offer MDF and/or co-op funds to qualifying partners. And it’s surprising how many partners never take advantage of these funds, leaving earned money on the table. In most cases, it’s due to lack of resources and know-how to qualify, request, plan and spend these earned funds to grow their business. In this session, we will discuss the challenges many partners face when attempting to plan and utilize their funds along with the revenue-needle-moving benefits that result when those dollars are spent effectively. Attendees will hear best practices from their peers who have successfully utilized their funds — what worked, what didn’t and what to expect along the way. We will also share advice from MDF marketing pros on the best practices in working with strategic vendors to first qualify for funds, then spend those dollars wisely for the greatest impact.