Channel Futures Leadership Summit is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the Channel Futures Leadership Summit agenda by session type and pass type.

Enhancing Channel Marketing Through AI: Strategies and Benefits

Allison Bergamo  (Principal, Bergamo Marketing Group)

Irene Chan  (Marketing Lead, channelWise)

Location: Fourth Floor, Flicker 3

Date: Wednesday, November 1

Time: 10:30 am - 11:05 am

Pass Type: Summit Pass - Get your pass now!

Session Type: Conference Session

Track: Channel Futures Leadership Summit Track

Vault Recording: TBD

You’ve heard the buzz about how AI can help marketing but aren’t sure where to start. In the dynamic landscape of channel marketing, the integration of artificial intelligence holds immense potential to revolutionize strategies and amplify outcomes. In this session, channel marketing expert Allison Bergamo will discuss high-level strategy, and then Irene Chan, head of marketing at channelWise, will show you hands-on examples of implementing it. Learn how partners can harness AI to optimize their marketing efforts and drive engagement, efficiency and revenue generation. (Vendors and tech suppliers are invited to join this session, as you can learn something too.) AI empowers marketers to make informed decisions and tailor campaigns for maximum impact by automating repetitive tasks, analyzing complex data and enabling personalized interactions. This session presents actionable insights and real-world examples of how AI-driven tools can elevate marketing via data-driven decisions resulting in a competitive advantage.

This session will teach you about:

  • Automated insights into market trends
  • Personalized engagement 
  • How to use AI to efficiently allocate resources